tel: 01243 265378
email: enquiries@minesforpets.co.uk

Total Re-launch for Trixie Grooming Range
An extensive re-launched range of grooming tools is now available from Trixie UK. As well as quality products with easy grip handles and smart new packaging, for the first time the range incorporates a ‘coat type guidance system’. The guide is used on the packs as well as in the Trixie catalogue to help customers determine coat types and the right products for their needs. The ‘coat type guidance system’, along with the large Trixie range, allows specialist pet shops to give customers top class advice on grooming and supply the exact tools for the job in hand!
 
 
There are 32 re-launched Trixie grooming products in total, for dogs, for cats and universal products for dogs and cats. The colour scheme for the range is black and grey with a thin orange band on the handles. The Trixie ‘coat type guidance system’ uses round red symbols on the packs to represent ‘curly hair’, ‘long hair’, shaggy hair’, ‘short hair’, ‘smooth hair’ and ‘wire hair’. Several symbols are seen on a pack when the product is suitable for more than one coat type. Each red symbol includes an example picture of the kind of dog represented. A selection of breed examples, for each coat type, is given on the reverse side of each pack.
 
As a back up to the information on each pack, the Trixie catalogue contains a chart listing the kind of breeds each of the 6 symbols in the ‘coat type guidance system’ relates to. ‘Curly coat’ examples being Poodle or Bichon Frise breeds, ‘smooth coat’ Dalmatian or Doberman and wire coat Fox Terrier or Cairn Terrier. Cat breed examples such as Main Coon and Persian are also used as examples. In the Trixie catalogue, each of the six coat types is assigned a number from 1 - 6 which appears alongside each product description, again to indicate coat type suitability.
 
Trixie grooming tools are individually packed in blister packs with a distinctive blue and red display card. The pack can be easily opened and the product removed and returned to the pack without damaging the pack. The Trixie range includes flea and lice combs, double-sided brushes, soft slicker brushes, nylon pins slicker brushes, massage brushes, combs and rakes, coat untanglers and grooming rakes. More specialist tools are also available such as Carding Combs to remove surplice base hair without damaging the top layer (to reduce shedding during a moult). A De-Matting Comb with 3.5 cm or 5cm serrated teeth and a thumb protection is another professional product in the range.
 
The re-launch of Trixie grooming tools is important as sales in this sector have always been an important part of the Trixie business. The company have already seen the re-launch boosting sales as all lines are now back in stock and fully co-ordinated with the ‘coat type guidance system’.
 
As well as grooming equipment, Trixie supply independent stores with a vast variety of other accessory lines for all main sectors of domestic pet as well as products for wild birds. For a full colour Trixie catalogue, call 01233 647700, or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it The website at www.trixie.de shows images and descriptions of all lines, a new product area and a brilliant search facility.
 
 

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