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Welcome to Mines for Pets - Public Relations

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Mines for Pets Public Relations has been successfully gaining media coverage for many pet companies and their products since its launch in 1996. With good PR, your company's sales and profile can be boosted in a cost effective way.

Many public relations companies handle pet related accounts. However, they do not necessarily have in depth knowledge of pet owners and the industry.

The Press are always interested in news that will appeal to their readers. Undoubtedly you will have an interesting story to tell!
If you distribute pet products Mines for Pets will be familiar with your customers, aware of your competitors and know your position in the market.
Mines for Pets raises its clients profile via the media. It has a substantial and targeted database and a direct relationship with a wide range of media.
Client's news stories are presented in a professional lively and interesting way. Media exposure is also achieved by competitions, sponsorships and contribution to editorial features.
Dealing closely with specialist magazines Mines for Pets is able to offer clients promotional opportunities that would not normally be available to them.
Public Relations - Why use an agency?

New Spring Collar & Lead Collection

Trixie, well known for a vast range of collars and leads, has launched three new motif collections for spring 2010. The three new designs are available in leads, adjustable leads, collars and harnesses in extra small through to extra large. The most obvious feature of these new designs is the use of contemporary and uplifting colours and designs. The new designs are called Pop Art ‘Butterfly’, Pop Art ‘Splash Blue’ and Pop Art ‘Splash Rose’. The sets are made from nylon with an embroidered strip sewn over the entire width providing a lovely design and double strength durability!

NEW Crazy Bag Drives Cats Wild

A clever new cat toy from Trixie utilizes a cat’s natural attraction to small rustling moving objects and the need to pounce on them. The toy, called Crazy Bag, comprises of a bag made of paper like material. Inside the bag fits a remote controlled motorised device that moves the bag unpredictably in jerky movements. This toy is particularly unique as the owner operates the toy using a small hand held control. The control is wireless with an aerial communicating with the Crazy Bag. A button on the control turns the toy on and off. Crazy Bag stirs a cat’s natural hunting instincts whilst giving the owner plenty on amusement at the same time!

Defu Organic Pet Food to be Distributed in The UK

Puddle Pet Care has announced a partnership with German pet food manufacturer Defu to distribute its range of 100% certified organic pet foods in the UK. The company’s raw ingredient suppliers are members of the association Demeter who practice not only organic, but bio-dynamic farming. Such carefully produced ingredients guarantee quality well above the minimum requirements for an organic product.

Chuckit Launch Three Ball Collection

The US brand Chuckit, known for activity toys for dogs, has launched a new product called Fetch Medley, which is a variety three pack ball set. Fetch Medley is presented on a strong blue and white header card and contains a Whistler Ball, Max Glow Ball and a Rebounce Ball (recycled). All three balls are 2.5 inch in diameter and compatible with the company’s standard Chuckit ball launchers. Fetch Medley, along with the whole Chuckit range from Canine Hardware, is distributed in the UK by Mines for Pets.

Chuckit Launch Recycled Natural Rubber Ball

A New Chuckit line is now available from UK distributor, Mines for Pets. The Chuckit Rebounce Ball is new in the US and new to the UK. The unique feature of the Rebounce Ball is the utilization of recycled natural rubber in the manufacturing process to produce an environmentally friendly product. In packs of two, the Rebounce Ball is a standard 2.5 inch diameter ball compatible with the company’s extensive range of Chuckit ball launchers.

Trixie Launch ‘King of Dogs’ Range

Trixie has introduced a charming range of ‘King of Dogs’ accessories. The product designs are registered to the ‘King of Dogs’ brand which relates to a German children’s book of the same name. The range has a luxury feel utilizing black and silky cream colours. The ‘King of Dogs’ images and logos are included on all products with embroidery on the bedding. The ‘King of Dogs’ range includes a carrier for small dogs, a variety of bedding lines, collars and leads, several toys, ceramic bowls and a food jar. In the ‘King of Dogs’ story the little dog wears a crown and loves to explore nature with his best friend Leopold the mouse.

NEW ‘Lost Pet Poster’ Facility From Alert4

Alert4Pets is the first interactive service producing Lost Pet Posters instantly via a home PC. The personalised A4 sized poster, which is created at the click of the mouse, contains a picture the lost pet, description, when and where last seen, distinguishing features and contact details. The instant Lost Pet Poster is just one feature of the Alert4Pets service created to identify dogs and cats, spread the word when they are lost and return them to their owners as soon as possible. Pets’ details are fed into the system in advance, so should a pet become lost, all the information is ready to produce the poster quickly. Alert4Pets is a low cost ID/recovery service that every responsible and caring pet owner would be crazy not to make use of!

Total Re-launch for Trixie Grooming Range

An extensive re-launched range of grooming tools is now available from Trixie UK. As well as quality products with easy grip handles and smart new packaging, for the first time the range incorporates a ‘coat type guidance system’. The guide is used on the packs as well as in the Trixie catalogue to help customers determine coat types and the right products for their needs. The ‘coat type guidance system’, along with the large Trixie range, allows specialist pet shops to give customers top class advice on grooming and supply the exact tools for the job in hand!

Trixie Launch its 2009 Coat Collection

A re-vamped dog coat collection, now available from Trixie, provides plenty of new lines with a great deal of variety and originality. Offering value for money, style, traditionalism and fashion, a selection of new Trixie raincoats, anoraks and pullovers have just become available. Accompanying these coats is a new range of Dog T-shirts and Dog Sweatshirts with modern motifs and in a variety of modern colours. All together the new ‘clothing collection’ from Trixie provides something for all tastes this season to keep the nations dogs warm, dry and looking good!

Doggy Problems Solved

Dog training based around ‘how a dog embarrasses its owner’ is the focus of a new book from Interpet Publishing called Doggy Problems Solved. Dog owners will easily relate to this entertaining and informative book packed with factual and helpful advice in a unique style. The book brings a smile to readers’ faces as they learn about dog behaviour and training whilst also remembering just how embarrassing their dog is at times!

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